Selleys Liquid Nails Proves “If It’s Selleys, It Works” in the Ultimate Tradie Challenge
Selleys put Liquid Nails Extreme Grab to the test last week in a campaign that proved it’s as tough as the tradies it’s built for. The “If You Can Take It, It’s Yours” challenge turned heads with a high-impact activation showcasing the incredible strength of Selleys Liquid Nails Extreme Grab.
Tradies don’t want promises, they want proof. And that’s exactly what they got when high-value items like a Kincrome tool chest were glued to a mobile billboard with Liquid Nails Extreme Grab. With 400kg of initial grab, this adhesive wasn’t just strong, it was reliable.
“Selleys Liquid Nails has been a trusted brand for decades, so we wanted to demonstrate how strong it is, not just talk about it,” said Endi Asmira, Global Marketing Director at Selleys.
“This campaign was about celebrating the hardworking nature of tradies and proving that when it comes to strength they can trust, nothing holds like Selleys.”
The activation drew a crowd at the Carpentry Expo (Stand D03), where tradies stepped up to test their strength against the ultimate adhesive.
Because If It’s Selleys, It Works.
Product Features:
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400kg initial grab strength
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Bonds to a wide range of building materials
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High strength once cured
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Remains flexible
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Interior & Exterior Use
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Easier to extrude than other extreme grab products
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Proudly Made in Australia
